Lingerie Brand Fruity Booty Makes Its Foray Into Swimwear At Last
London-based lingerie brand Fruity Booty just launched its all-new swimwear range, “The Corazon” collection.
Inspired by balmy summer holidays and the nostalgia that they bring, the collection dives into the past through its use of gingham prints, seersucker fabrics and sweetheart necklines. Seemingly ’50s inspired, the bikini silhouettes feature tie-backs and structured tops modernized through contemporary prints and sheer layering. Shot on the beach in Athens, the new collection is showcased through a playful lookbook that celebrates adventure and the joy of experiencing life in full color.
First founded in 2018, Fruity Booty aims to provide conscious and sustainable lingerie and swimwear that treads the line between sexy and functional, without stepping too far into either territory. Based in Soho, the brand initially began as a one-off collaboration between founders Hattie Tennant and Minna Bunting selling dead-stock underwear sets, but eventually developed a cult following leading to larger seasonal collections and the expansion into swimwear.
The new swimwear collection will be available to purchase from Fruity Booty’s website, alongside its London pop-up on June 16-19.